IS ETIHAD A SAFE AIRLINE TO FLY?

STILL FEEL SAFE TO FLY THE BEST AIRLINE IN THE WORLD?

THE TRUTH ABOUT THE SO CALLED (SELF CALLED) BEST AIRLINE IN THE WORLD!

Etihad Airways praises itself for its achievement but management seems to have forgotten that what makes an airline and a great corporate enterprise is simply its people, and primarily its crew because crew is facing daily the sole and unique source of revenue of the company: Passengers!


But at Etihad, crew are overlooked and dispised by management.


The Management is only there to collect self awarded gratifications or to hypocritically appear to one of the numberless roadshows!


Roadshows deserve a full explanation because they are at the forefront of Etihad's way of managing their people.


Several times throughout the year, Etihad employees are forced to assist to the big mass of self congratulation displayed by members of management. It all happens in a Hotel, or a convention center.


The purpose of this phony gathering is to convince staff, Etihad is doing well and Management knows where they're going... Amazing what they need...


If it was only true, they simply wouldn't have to scream so loud! 

HOW DOES THE MANAGEMENT WORKS?

They don’t actually manage anything or anyone, they do not have to deal with anyone query nor answer question, and they’re just laying there earning their comfortable salary, safe from any confrontation with the reality of daily operations.

Management is not there to support employees; they’re just exerting a continuous pressure on them to prevent them from raising legitimate concerns and they do it simply by putting everyone’s job at stake and firing hundreds of people!


Want to know if employees are happy? Easy! Just ask them off the records what they think about the company they work for. Do it with any Etihad employees, you’ll see what you will get. You’ll get testimony of fear and the pressure that goes along with it. You’ll hear people so scared about losing their job, that they are ready to cope with the most disloyal and illogical decision. That is what Etihad Management is made off; lies, manipulation, disloyalty all spread by the phoniest people you could ever imagine.

Taking a look at management organizational chart can make you dizzy between the numberless vice president and the so called “head” of numerous services more useless than the other; they create positions filled by people that don’t add any value nor bring any kind of expertise to the company and off course they get paid top money for their incompetence but who will be surprise with James Hogan as a CEO?

THE METHOD: SELFPROMOTION

They call it “growth” or more exactly “unprecedented growth in the Airline industry”. Michael O’LEARY CEO of Ryanair is still laughing about it! And he's not going to stop laughing anytime soon because Etihad is flying to 50 destinations when Ryanair is going to 142... Etihad fleet is made of 53 aircraft, Ryanair's fleet: 142. Even more surprising, Ryanair managed to increase their revenue from 231 millions EUR in 1998 to 843 millions EUR in 2003 with a 25% annual growth along the way! So, still claim to be the best, Etihad? 

What might be mistakenly taken for a sign of growth is, once you take a closer look at it, a mere scam! Etihad spend a lot of money and pull tremendous efforts to make everyone believe they are in a successful path, where natural growth is ensured by an increasing number of passengers flying throughout their network. Common sense will assert that a company reaches the phase of growth when using part of his earned benefit to invest in future development because its management foresees potential income into his own particular area of business.

But this basic rule of business doesn’t seem to apply to Etihad’s management. Because their bragging growth is entirely financed by billions the company never had to earn! For the mere reason that it all came from government’s pocket filled with long standing oil revenue.

All in all, the increase in passengers figure only matches the increment of the entire network dynamism by destinations newly opened. It is in no way a proof of growth. Clearly, you can open as much destination as you like, it won’t increase your benefit as long as your expenses overcome the profit you get out of it, which is obviously the case of Etihad Airways. You need and example? Nothing can come easier! Take the destination of Manchester for instance. Manchester was added to Etihad network following the acquisition of Football club Manchester City by his Highness Sheikh Mansour Bin Zayed Al Nahyan. Needless to say that operating straight flight from Abu Dhabi to Manchester means to find 300 people willing to fly this route both ways everyday!

This shows you how arbitrary things are conducted even about decision affecting the overall effectiveness and profitability of the entire company!

The addition of such destination does not generate any income. Quite the opposite in fact, it rather looks like a commercial suicide! This silly move can only help Etihad to lose more money when the so called Management does not actually make any and surely won’t before quite some time…

THE COMPANY: ILLUSION OF SUCCESS

Etihad Airways praises itself for being the best Airline in the world…

But it only takes a closer look at their operation to realize how misleading their arrogant slogan is.

Arrogance is at the heart of Etihad marketing strategy. It is all about selling the product.

Etihad Management spends most of his time trying to convince everyone that this company is the best, the fastest growing and so on. Let’s see how false their arguments are and how far they can go to promote features, services and benefits that don’t actually exist.

First, one needs to understand that their promotional efforts are primarily directed to the UAE government itself. Because government officials hold the destiny of the company into their hands, thanks to their billions of dollars contribution.

One needs to know that Etihad is not making any profit. This company does not grow on benefit, and none of the investment perpetrated so far was ever financed by genuine operational result. That’s why Etihad Management is so keen on promoting being the best. Just to show Sheiks and rulers how successful their baby is… Needless to say this tactical won’t stand for ever as one day their Highnesses will discover that what they once took for strategist and experienced managers, are only a handful of irresponsible crooks eager to take the money while it still flows before leaving the place while it still stands…

Reality of numbers can’t fool idiots for too long, even if those idiots are ignorant Emiratis with billions to spend believing their company can achieve what other carriers throughout the rest of the world struggle to maintain …

Self acclaimed as the best Airline in the world. Etihad Airways story is one of lies and dissimulation. They lie to their people; they lie to their customers; they lie to the whole world about their operations, their benefit, their achievements, their goals, their features, and so on…

They cheat on their most loyal customer too…